Founder & Mangaging Director of Wierd(A)dvisory
The most fascinating challenges in business are often the ones that don't fit neatly into existing frameworks. The messy, complex problems where textbook solutions fall short—that's where the real breakthroughs happen.
For the past decade, I've worked with executives and brands tackling their toughest growth and innovation challenges. What I've learned is that exceptional work isn't about following a formula. It's about seeing patterns others miss and being willing to think differently.
That's why I built Wierd(A)dvisory—to create a place where strategy is treated as a craft, not a commodity. Where curiosity and unconventional thinking aren't just allowed, but required.
Today, I lead a growing team working hands-on with boards, C-suite executives, and project leaders on their most interesting challenges. We tend to get called in when the usual approaches aren't working, when novel thinking matters more than conventional wisdom.
The funny thing about expertise is that the deeper you go into any field, the more you realize how much you still don't understand. I spend a lot of time thinking about strategy, modern business, and where work is heading. But I try to stay allergic to certainty. The moment you start thinking you're an expert is usually the moment you stop seeing what's actually interesting.
On paper, I graduated with special distinction from Wilfrid Laurier University in Waterloo, earning an Honours Arts degree in Philosophy. But in practice, I've never let formal schooling interfere with real education.
Though I work globally, Toronto, Canada, is home. When I'm not exploring future possibilities or advising CEOs, you'll find me shredding pentatonic scales on my guitar or chasing my uncatchable Shiba Inu, Rou.
